Define+Social+Learning

**Social Learning = Social Media = Performance Support**
Albert Bandura is known as the originator of **Social Learning** theory. The theory suggests that a combination of environmental/social and psychological factors influence behavior. There are three requirements for learning and modeling behavior – Attention, Retention and Motivation. The introduction of web-based and mobile technologies to transform communication into a dialogue that is interactive has huge implications on changing behavior or performance support. These technologies are commonly referred to as **Social Media**. A learning organization would be remiss to not consider the advantages that social media can provide to performance support.

The mediums used to communicate the world over seem to grow exponentially: podcasting, blogging, video-on-demand, slide sharing, social bookmarking, wikis, virtual worlds, social networks and personal learning environments.



**These learning communities allow individuals to share and discuss best practices on a scale unbelievable fifty years ago.**