What+Are+Corporations+Doing?

In May 2011, TJ Keitt, Matthew Brown, Rob Koplowitz, Heather Martyn surveyed 4,985 US information workers on social software use. i. Summary: Only 28% (n=1382) of IT workers are using social tools at work. Half of those only use one tool – a public social network, not behind a corporate firewall. Less than 25% of the users say social media is critical to their productivity. ii. Who: people with high incomes and positive attitudes toward technology. Age ranges: 35% of the users are 32-45 years old (Gen X) 26% of 18-31 (Gen Y) 22% are 46-55 (Younger Boomers) 16% are 55-66 (Older Boomers) 1% are over 67 (Seniors)
 * 1) Forrester Research (link from Jane’s Yammer group): http://www.readwriteweb.com/enterprise/2011/11/despite-the-hype-few-enterpris.php

iii. How can companies help employees adopt social media?
 * Rethink social media corporate policies and strategies
 * Support early adopters spending time creating their corporate social profiles
 * Find projects that would benefit from social media and promote them
 * Support social media technologies